Skyworth marketing plan

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Skyworth marketing plan

HK announced its annual results for the year ended 31 March on 14 June Revenue increased by 6.

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Gross profit margin was The Board is declaring a final dividend of HK China market is the Group's core business, but we are also eager to explore new opportunities in the overseas markets and that is one of the significant strategies in our next five-year plan.

Sales of digital set-top boxes and white appliances accounted for Other business units included those engaging in financial services, property leasing, lighting products, property development, security system, air conditioning and other electronic products etc.

Skyworth Digital Technology Company is the largest set-top-box enterprise in China, with an annual sales exceeding 21 million sets, ranking the first in China and the fourth in the world in respect of trade. Find and download user guides and product manuals. When asked about Skyworth marketing strategy as its inch TVs are priced much lower than the Korean competitors, D. Gurmith Singh, Regional Sales Manager, said: "In .

Revenue generated in the overseas markets increased by Liu Tangzhi, Group Executive Director and President of TV business unit highlighted, "In the past year, the Group has continuously focused on large panels and ultra-high definition products in the China market.

The Group was able to strengthen its high-end brand image and market positioning, and concentrated in promoting Smart TV with higher profit margin and higher average selling price. As a result, the portion of 4K Smart TV sales volume has increased to For the reporting year, although the average selling price Skyworth marketing plan TV in China market kept declining, the procurement cost for TV panel declined more.

In addition, the Group has imposed a series of cost control measures. The Group has been upgrading the product technology and quality, strengthened the promotion for new products, speeded up the switching cycle between middle to high-end products, and kept adjusting the product mix to meet the market demand.

The Group focused in products with higher profit margin and larger size, which uplifted its gross profit margin. According to the extrapolated TV sales data based on the market survey covering cities and 6, retail terminals in China conducted by All View Consulting Ltd.

The Group successfully acquired the TV segment of METZ in the first half of the year and implemented a dual-brand marketing strategy to promote the Group's brand products in the European markets.

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Over the years, by going through our OEM and ODM businesses and by setting up overseas offices to promote our own brand, Skyworth has already secured certain brand awareness and acceptability in the overseas markets.

During the year, the proportion of our own branded sales increased by 6. In addition, we adjust our product mix by differentiated market preferences, as well as actively explore diversified sales channels. All these measures pushed forward an outstanding revenue growth in the overseas markets," Mr.

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We continue to concentrate our effort in developing cable operators' market, by enhancing B2B service and marketing abilities which help to strengthen and explore the smart terminal market. Owing to the reformation and consolidation of the provincial broadcasting platform, we are able to deliver products in all provinces in China and sustained Number 1 market share in cable set-top box market for 8 years consecutively.

Apart from the traditional business, we either cooperate or form joint ventures with the cable operators in China to further expand their value-added services, so as to sustain the momentum in revenue and profit growth. The Group continues to execute its international strategy and the digital set-top box business unit achieved sales in 95 nations and regions around the world.

In addition, the business unit has employed a number of senior management and executives who possessed extensive international experience, in order to establish an international sales team that equipped with local knowledge, and to create a diversified sales channels and service platforms.

Meanwhile, set-top box has actively developed European and South American markets, and also set-up South Africa and India subsidiaries to establish local manufacturing, supply chain and service mechanism.

During the year, set-top box business unit has acquired Strong Media in Europe, with its distribution channels and branding, the Group can accelerate its penetration into high-end market in Europe.

Skyworth marketing plan

On the other hand, the Group will extend its sales model from B2B to B2C, in order to deploy its strategy of retail sales for OTT box as smart terminal follow up with value added service.In , KMG provided strategic marketing planning and management advice for Skyworth on a corporate level, with effective development advice being proposed for Skyworth's 'healthy TV' plan.

This project was met with approval by then CEO of Skyworth Hongsheng Huang. 享专业文档下载特权; 赠共享文档下载特权; w篇文档免费专享; 每天抽奖多种福利; 立即开通. “AGRITECHNICA ASIA is the marketplace for the international agricultural machinery and equipment business. This is where forward-pointing investments are initiated and decision makers from all over the world meet to share experiences.

*Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns *Design, build and maintain our social media presence *Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Title: Brand Manager at Singer Sri .

Introduction of Skyworth Group

When asked about Skyworth marketing strategy as its inch TVs are priced much lower than the Korean competitors, D. Gurmith Singh, Regional Sales Manager, said: "In .

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